Despite being a non-commercial film, the movie Peepli Live raked up Rs 70 million on Friday and counting is still on.

Interacting with scribes, Aamir Khan said that the opening day response was amazing and encouraging.

“Initially, we had planned to open with 200 screens. But the reaction to the promos and trailers has been most encouraging. We are trying to react to the perceived demand to the film,” said Aamir in a statement.

Journalist-turned-director Anusha Rizvi’s directorial debut, “Peepli Live” was made on a budget of approximately Rs.100 million (including marketing costs) and recovered its investment even before its release by selling its satellite rights for Rs.100 million and music rights for Rs.40 million.

Peepli [Live] is sure to make profit at the box-office for the masses have really liked the characters, well-chosen by director Anusha Rizvi. Natha played by Omkar Das Manikpuri has been specially commended for his great acting skills. Also Raghuvir Yadav gets recognition for his acting prowess.

The crowd that just saw the movie were interviewed & most of them called the movie an ‘eye-opener’ for the educated Indian. They also recommended that the e-journalists should watch this movie & learn a lesson from it.

PEEPLI LIVE is a brilliant satire which is riveting and heartfelt. Most importantly, it makes you think, and rethink. After LAGAAN this could be yet another journey for producer Aamir Khan all the way to the Kodak Theatre.

Rating: 4.5/5

When Aamir Khan produces a film, or is associated with any film in the capacity of an actor, be prepared for the unpredictable. Films like Taare Zameen Par and 3 Idiots took pot shots at the education system in India  and Peepli [Live], directed by Anusha Rizvi, is a tongue-in-cheek satire on the farmers’ suicides and the role of vote-hungry politicians and the over-enthusiastic, TRP-seeking desperate electronic media jostling for eyeballs.

It’s a story of Peepli, a poor farmer Natha (Omkar Das Manikpuri) and his brother Budhia (Raghubir Yadav) from Mukhya Pradesh, indebted of a government loan and unable to repay it. The threat of his land getting auctioned looms large on them. Natha along with his brother Budhia (Raghubur Yadav) are informed of a government program that provides aid to the family of indebted farmers who have committed suicide. After an argument (hilarious) between the brothers, it’s finally decided that Natha will bear the brunt of ending his life.

Local elections are imminent and after the media comes to know of this development (impending suicide), it snowballs, involving scheming politicians, bureaucrats, local henchmen, all trying to have their share from the pie. Whether Natha will commit suicide or not becomes a matter of national interest.

Omkar Das Manikpuri as Natha
Raghubir Yadav as Budhia
Malaika Shenoy as Nandita Mallik
Nawazuddin Siddiqui as Rakesh
Shalini Vatsa as Dhaniya
Farrukh Jaffer as Amma
Vishal O. Sharma as Kumar Deepak
Aamir Khan as Champ
Naseeruddin Shah as Agriculture Minister
Aamir Bashir as Vivek
Dan Hussain as Vijay Ranjan Prasad

Enter Peepli, a small village in the hinterland where a farmer duo, Natha (Omkar Das Manikpuri) and Budhia (Raghuvir Yadav) are struggling to hold on to their land. Threatened by extreme poverty, they fall upon a novel plan.
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PEEPLI [LIVE] is a brilliant satire which is riveting and heartfelt. Most importantly, it makes you think, and rethink.

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